Atlanta Esports Alliance

Atlanta Esports Alliance

About Us


The Atlanta Esports Alliance is a private 501(c)6 division of the Atlanta Sports Council (ASC), comprised of business and community leaders in the esports ecosystem working to further metro Atlanta's position as a global leader in the space. Its unique structure allows the Alliance to leverage the championship pedigree of the ASC as it bids on, wins, and then manages major esport events and investment. The Alliance board includes team owners and investors, major venues and events, universities, game publishers, hardware manufacturers, service providers and others.

Why Atlanta

With the global esports economy now crossing the the billion-dollar threshold, the world is gaming - and Georgia is on the front lines.

Atlanta is broadly recognized as the esports capital of the nation for the following reasons:

  • Home to global game publishers, esports team franchises, event organizers, and venues
  • Pro sports teams in Atlanta understand the importance of esports and have invested in its growth. Both the Atlanta Hawks and Atlanta United have created esports teams for NBA 2K and FIFA respectively.
  • One of the top cities in the US for gamers
  • Host for numerous global gaming and esports events throughout the year, including Dreamhack which attracts nearly 40,000 enthusiasts to Atlanta annually
  • One of the first states to recognize and support esports as sanctioned high school competition
  • State tax incentives for both game development and esports businesses
  • Our hospitality. We are home to the busiest airport IN THE WORLD and have over 100,000 hotel rooms. So it is easy to get here from around the world and you'll find hotel options for every budget.
  • Robust workforce development program that has graduated more than 5,000 students with cyber or gaming degrees

Atlanta Esports History

Atlanta hosts hundreds of events but here are some of the more significant milestones.

The HBCU Esports League was established to connect HBCU's and their students to esports and gaming, where they have traditionally been underrepresented. Through competitions, education, R∓D, and pipeline development, HEL is striving to increase the participation of HBCU communities in the billion-dollar gaming and esports industries. In partnership with the Collegiate StarLeague (CSL), the league will provide year-round competitions for HBCU teams.

The Georgia affiliate of NASEF (North American Scholastic Esports Federation), GSEF aims to "provide opportunities for all Georgia students to use esports as a platform to acquire critical communication, collaboration, and problem-solving skills needed to thrive in work and in life."

Axis Replay launches esports facility in Atlanta Georiga The venue for high-tech gaming entertainment and events opens on Krog Street to "foster impactful personal and professional connections through the mutual love of video games"

Skullz Esports Gear Atlanta Georgia based esports apparel company, Skullz, launches with a mission to provide outstanding quality gear for gamers and to produce the best gear for teams, organizations, and affiliates in the gaming and esports industry while promoting non-toxic behavior, community, integrity, and sportsmanship.

MLS announced that Atlanta United would join eMLS and sign a professional FIFA player to represent the club. In December 2019 it was announced that the club signed Paulo Neto, at the time the 4th ranked FIFA 20 Player in the world. He is already a top ranked eMLS player, winning the eMLS Tournament Special in May 2020.

Atlanta NBA2K Team Announced - Hawks Talon The NBA 2K League announced that Atlanta and three other city affiliates would join the esports league for its second season, bringing the total number of NBA 2K teams from 17 to 21. The Atlanta NBA 2K franchise would later be revealed as the Hawks Talon.

Atlanta Overwatch League Team Announced - Atlanta Reign It was announced that Atlanta Esports Ventures, a partnership between Cox Enterprises and Province, Inc purchased an expansion slot in the Overwatch League, becoming the first esports team to officially represent the city of Atlanta.

Skillshot Media Launches in Atlanta Georgia To serve the rapidly growing local and global esports event and live-streaming market, Skillshot Media establishes an Atlanta based media broadcast center.

The company would go on to power events including the first Overwatch League Atlanta homestand, Hi-Rez Expo 2019, and many 2020 virtual events including "Cov-Aid", generating over $300,000 for Covid relief, and InvitationATL with Gamers.Vote which brought the message of voter registration to over 1 million gamers.

The Georgia Game Developers Association (GGDA) announced the creation of the Georgia Esports League (GEL) that would host tournaments and allow varsity college esports teams throughout the state to compete for scholarships and other prizes. To date, GEL has given out more than $20,000 in college scholarships to esports competitors and shoutcasters.

The Creative Media Industries Institute was created to build connections between students and the creative and entertainment industries. CMII focuses on advanced technology workforce training, entrepreneurship, and collaboration. GSU’s esports program is housed in the CMII and provides tournament competitions, educational programing, and professional development opportunities.

Dreamhack Atlanta 2017 DreamHack, the world's largest digital festival, made its Atlanta debut July 21 - July 23 in the Georgia World Congress Center as part of a three city US tour. In subsequent years the festival would return to Atlanta but in mid November. Dreamhack Atlanta has quickly grown to become the most highly attended Dreamhack event within North America.

This Counter Strike: Go event organized by ELEAGUE featured sixteen professional teams from around the world and a prize pool of $1,000,000. The event took place at the Fox theatre and set a new viewership record with more than 1.2 million viewers watching via live-stream, not counting those watching the national television broadcast on TBS

This event held by Hi-Rez Studios concluded the first official esports season for its third-person MOBA game SMITE. For the first time ever the best teams from North America and Europe were joined by teams from Latin America, Brazil, and China. The prize pool of $2.6 million was the fourth largest at a single esports event to date. With 3,000 live attendees and 80% travelling from out of state the event gave the business community and elected officials a first hand look at the local economic impact of esports events.

A leader in innovation, Scuf was founded to create high-performance gaming controllers, helping every level of gamer play to their highest level.

The video game developer was founded by Lincoln Hamilton and Matt Woomer to make accessible online games. Their game Brawlhalla is one of the most popular fighting game esports, having been played by over 50 million people. Blue Mammoth was acquired by global publisher Ubisoft in March of 2018.

KontrolFreek combines ergonomics and the best materials to create world-class controller and gaming accessories. They also lead a global community of roughly 4 million gamers, FreekNation, and run the Esports Forge program designed to leverage KontrolFreek’s resources, support, and experience to assist aspirational esports players and teams.

SIEGE is the largest video game industry trade show in the southeastern United States and convenes gaming professionals, academics, industries leaders, investors, and others to celebrate and grow the world of gaming.

This gaming, anime, and comic convention was first held on the campus of Georgia Tech University. The convention shifted to mid May and now hosts large esports tournaments, boasting an attendance of over 39,000 in recent years

The video game developer and publisher was founded by Erez Goren and Todd Harris to create exceptional multiplayer online games. Hi-Rez Studios' games have been played by over 70 million people and include the squad-based shooter Global Agenda, the critically acclaimed Tribes: Ascend, the third-person MOBA Smite, the hero shooter Paladins, fantasy battle-royale Realm Royale, and the third-person shooter Rogue Company

The GGDA was founded with the mission to "promote the growth and success of game manufacturers in Georgia by providing oversight and guidance of government and academic involvement, identification and availability of resources, creation and application of best practices and certifications."

The national Quake tournament concluded with a live showdown of the top 16 players in Atlanta at the Georgia World Congress Center for that year's Electronic Entertainment Expo (E3). Dennis "Thresh" Fong defeated Tom "Entropy" Kimzey and was awarded the prize of John Cormack's 1987 Ferrari 328 GTS

Atlanta Georgia hosts the first ever DragonCon!

Alliance Members

These amazing companies have joined forces to firmly establish Atlanta as THE esports destination in all of North America.



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Atlanta Reign

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Georgia Department of Economic Development

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Georgia State University

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City of Roswell

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Georgia Scholastic Esports Foundation

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